•Product Marketing and technical selling the natural food ingredients are colors, aromas, fruits and vegetable extracts, antioxidants, antimicrobial agents and sweeteners.
•Working to established quantified targets in your area and aligning your own actions to achieve them.
•Expanding and developing existing accounts with a view to building customer loyalty
•Creation of customer plans and tracking their development.
•New product development & Research and Development of new products like baby foods, instant drinks and bakery & confectionary products.
•System development and team management.
•Implementation of international quality standards FSSC 22000, PAS220, HACCP & ISO 9001.
•Organize and conduct sales prospects.
•Drawing up and negotiating sales proposals up to contract signing.
•Providing an interface between R&D and the customers in specific development projects.
•Propose solutions to all commercial and technical requests.
•Managing the after-sales follow-up and monitoring customer satisfaction.
•Managing a network of local distributors.

• Ensure the implementation of Quality Management System, Food Safety System, and Standard Operating Procedures at the industry level to maintain the smooth operation at the business unit.
• Assures compliance to in-house and external specifications and standards to include QMS, FSSC, HACCP and GMP.
• Maintain the documents the development process including the technical and operational.
• Usage and implementation of a disciplined new product development, market opportunity assessment and product implementation phase covering factors.
• Assists in new concept development and in special projects concerning food cost rationalization, realignment and reduction effort.
• Conducts quarterly basis and sometime surprise audits eliminate any non-compliance with the standard of product quality.
• Designs, evaluates, implements and maintains quality assurance programs, mock recall for product and process development, manufacturing and testing to ensure product quality and compliance with regulatory requirements.
• Manage daily operations by providing guidance, encouraging teamwork and facilitating related professional work processes in order to achieve high performance standards like CIP, GMP etc.
• Training to all employees related to quality standards and cleaning and sanitization.
• Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement.
• Plays a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps, and in finding opportunities for the assigned brands.

• Plan, organize, and achieve the quarterly sales & recovery targets of assigned territory
• Visit corporate customers and institutions on daily & weekly basis.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Brainstorm new and innovative growth strategies.
• Ensure product planning, budgeting & forecasting with excellent statistical process.
• Plans, coordinates, and directs quality control program designed to ensure continuous production of products consistent with established quality standards.
• Assist the Quality & HSE Manager in the planning and coordination of activities to achieve ISO & HACCP certifications and maintain existing certifications as evidence of attaining international standards in order to support achievement of departmental objectives whilst attaining global quality standards.
• Apply quality management techniques with statistical controls across all units of site.

• Prepare the quotation on office accounting in C & F and FOB.
• Looking after Karachi to Peshawar region.
• Implementing the ISO standard 9001.
• Identifying target markets and developing strategies to communicate with them
• Preparing and managing marketing plans and budgets.
• Managing the production of promotional material
• Liaising with other internal departments such as sales and distribution
• Producing reports to monitor results
• Presenting findings and suggestions to company directors.
• Travelling to trade shows, conferences and sales meetings.
• Supporting and managing a marketing team.
• Focus to leadership style by demonstrating high quality team work & incorporated self reliance and best utilization of given resources

• Plans, coordinates, and directs quality control program designed to ensure continuous production of products consistent with established standards (ISO 9001:2005, ISO 22000:2008 & HACCP).
• Assist the Quality & HSE Manager in the planning and coordination of activities to achieve ISO & HACCP certifications and maintain existing certifications as evidence of attaining international standards in order to support achievement of departmental objectives whilst attaining global quality standards.
• To establish and develop audit criteria for improvements and compliance to ISO 22000 and any regulatory requirements locally and internationally.
• Apply quality management techniques with statistical controls across all units of site
• Develop, seek approval and implement internal quality control audits at all site operations in order to ensure compliance with the Quality policies, procedures and systems while providing timely and effective support to concerned users.
• Formulates and maintains quality control objectives and coordinates objectives with production procedures in cooperation with other plant managers to maximize product reliability and minimize costs.
• Coordinate and contribute to the effective execution of external audits conducted by government authorities / other quality institutions and ensure timely implementation of correction actions to support continuous improvement of processes.

• Assures the quality of Marine fresh and frozen food products like shrimps, fishes, cuttle fish, squid and others.
• Collecting the samples of Marine food products like shrimps, fishes, cuttle fish, squid and others.
• Sampling of all the product equipments, ice, water, swab test, and environmental area count.
• Check the chlorination & pH of water and ice during processing and packaging.
• Supervise, impose and further increase an existing HACCP & ISO 22000 Food safety program
• Effective utilization of merchandising material as per MGM.
• Responsible for managing all quality functions of products for export.
• Act as internal auditor and HACCP team leader, manage food safety plans, handle customer complaints and create and implement technical procedures, lab methods and work instructions
• Implemented social compliance system & Designing of Evacuation plan had made.
• Act as Management Representative to change the documents accordingly and submit for approval to the ISO 9001, ISO 22000:2005 & HACCP who initially approved the documents for export.
• Operating the FIFO system with respect to traceability software through PDA.